Apex Equity Holdings Berhad is principally engaged in the business of investment holding and trading in marketable securities via its three direct subsidiaries â JF Apex Securities Berhad, Apex Development Sdn. Bhd., and Apex Equity Capital Sdn. Bhd. Although our main business is stockbroking, we are also involved in property holding, property investment, and money lending. As one of prominent brokers in the country, our mission has always been to provide excellent and personalised services to our clients.